my BRAAHND!

[gorzek]

If people did bad things, even if they weren't illegal, I don't think there is anything wrong with telling others. People can decide for themselves if they want to buy from that person or not.
I do hate "branding," though. And it all seems to be not just about selling products, but about selling a lifestyle. You don't buy this person's books because they're good books, you buy them because they are part of an overall ecosystem of products that will make your life... uhh... something, I guess.
I'd call it the Appleization of commerce, since Apple kinda pioneered this whole notion of making a lifestyle brand ecosystem.
My brand is leave me alone.