Patreon did a study

[Aloria]

https://stateofcreate.co/


Bottom line they found is that tiktockification and the algorithm and general enshitification of the internet have made getting noticed on social media incredibly difficult. The Influencer Bubble has or will be bursting soon.

Creators have begun to realize that they don’t actually own the relationships with their own fans on many of the major platforms. They don’t have emails or contact info. They don’t have any way to continue reaching those fans if they ever go somewhere else. The platforms keep all of that for themselves.

But if you don’t own the fan relationships, then ultimately they’re not your fans. They’re just the platforms’ users.

The study indicates there's light at the end of the tunnel. 
I just wish they'd not made it so computer monitor unfriendly.

[gorzek]

You're going to talk me into doing something with my Patreon.

But if you don’t own the fan relationships, then ultimately they’re not your fans. They’re just the platforms’ users.

Interestingly, this sort of problem is at the heart of my job. The company I work for makes enterprise ecommerce systems for grocery chains. Why don't all grocery chains just use Instacart, Peapod, etc.? Well, who ends up owning your customers then? That's right: the third party platform you can't control.

If you don't own the platform or the platform is not 100%, clearly, unambiguously on your side, then you don't own anything. Your entire customer base, audience, whatever, can be snatched away in an instant.

[Aloria]

If you don't own the platform or the platform is not 100%, clearly, unambiguously on your side, then you don't own anything. Your entire customer base, audience, whatever, can be snatched away in an instant.

I guess that's an incentive to get my website back up and running. but I still don't like the idea of newsletter because I just don't have that much to say on a weekly basis.

This post was last modified: 02-20-2025, 01:44 PM by Aloria.

[gorzek]

You can use a newsletter to give updates on what you are working on, and maybe point people at other artists whose work you follow.
That's also an opportunity to network with other artists and give each other shout-outs.
I feel like newsletters really serve both purposes: they are marketing, yes, but also networking opportunities.

[Aloria]

You can use a newsletter to give updates on what you are working on, and maybe point people at other artists whose work you follow.
That's also an opportunity to network with other artists and give each other shout-outs.
I feel like newsletters really serve both purposes: they are marketing, yes, but also networking opportunities.

yeah, but again, I don't have enough to say every week other than
still working on arc 4 of soulless prince. I'm depressed again so I haven't even opened the document in 3 days. (: 

I just don't think anyone wants to have that in their inbox.

[gorzek]

I mean, maybe they do want to see that. I don't know. Depends on who your audience is!